Maternal health resources on the go: BP Reynoso launches new campaign
Brooklyn Borough President Antonio Reynoso and his new Maternal Health Task Force announced the latest in a series of investments to “make Brooklyn the safest place to have a baby.” “.
The latest investment: A new $250,000 multicultural multimedia campaign, led by Reynoso. The multimedia campaign includes an online resource guide with information on nutrition education, an emotional well-being plan, legal rights to access health insurance, midwifery support and doula services. in the state.
A third of pregnancy-related deaths in New York City are residents of Brooklyn. The ratio is on average 9.4 times higher for births to people of color compared to their white counterparts, and Haitian women account for most of the cases.
“We will make Brooklyn the safest place to have a baby and we will use every tactic to achieve that goal from strategic investments, partnerships and education that will empower our pregnant Brooklynites to advocate for confidential care. they need and deserve,” said Reynoso. .
The campaign includes ads in English, Spanish and Haitian Creole at select Brooklyn bus stops, urban signs in subway stations, and digital ads on various social media platforms that drive people to the online guide.
Bus shelters and subway station advertisements will be located primarily where maternal mortality and morbidity rates have been reported, including the Bed-Stuy, Brownsville, Bushwick and Canarsie areas. More than 50,000 leaflets will be distributed in health centers in the borough.
New mum Reina Rickards, one of the faces of the campaign, said BK reader about her pregnancy and childbirth journey using maternal health services.
“I was blessed with a healthy and easy pregnancy thanks to the help of my doulas who empowered me and advocated for the care I deserve,” Rickards said.
“These services shouldn’t be a secret and we shouldn’t have to rely on luck just to deliver safely and bring our babies home healthy.”
“It’s very easy to make this announcement from City Hall where people aren’t having babies, but we’re doing it in Brooklyn in the communities where people need it most, which is very valuable and intentional. “, said Jennifer Gutiérrez, council member for District 34.
Helena Grant, director of midwifery at Woodhull Hospital, has a special connection to the campaign: she personally delivered one of Reynoso’s children.
“There should be no pregnant person who doesn’t have the three S’s: a safe, satisfying and sacred birth,” Grant said.
“This information campaign is about the assumption that knowledge is power; when we impart this knowledge to those who are open and willing to receive, we can expand their knowledge of pregnancy care and access.
To learn more about Reynoso’s campaign and Maternal Health Task Force resources, visit the website.